Australia’s Biggest Gig Guide (ABGG) sees this as a pivotal moment for the entire live music ecosystem, from musicians and venues, to promoters and content creators. We are excited to explore what this means for the future of live performance and music marketing.
A New Standard for AI and Music on Social Platforms
While Meta and UMG have collaborated since 2017 to bring licensed music into social media platforms, this latest expansion directly addresses the rising challenge of deepfake music and AI-generated impersonations of well-known voices and styles.
Key components of the partnership include:
- Intellectual Property Protection - Safeguarding artists’ voices and compositions from being used without consent in AI-generated tracks.
- Monetisation Opportunities. Helping musicians earn revenue from licensed use of their music in short-form videos and messaging apps.
- Enhanced Fan Engagement - Creating more meaningful interactions between artists and audiences through innovative music features.
This agreement not only protects the rights of performers, but also sets a framework for ethical and exciting uses of music and AI across digital platforms.
Why It Matters for the Live Music Community
For the artists, venues, promoters, and fans who use ABGG, this shift is significant. With new tools for sharing licensed music, and stronger protection from misuse, the landscape for music promotion and fan connection is evolving.
This change allows for short-form content use for gigs and tours. By promoting your events using licensed music across reels and stories, while adding a powerful soundtrack, can definitely impact your marketing and storytelling.
By using WhatsApp marketing with Music, one can use music in direct communication strategies, from band announcements to ticket drops, creating deeper fan engagement.
It is also important to be responsible in how we use AI in music promotion. One needs to ensure any AI-generated content complies with new standards, avoiding copyright issues and supporting the artists who make live music possible.
Looking ahead, music, AI, and the future of live promotion will definitely be evolving.
Meta and UMG’s expanded partnership is a major milestone for the intersection of music, AI, and social media. As content creation shifts, artists and promoters who stay informed and adaptable will lead the way.
Our team at ABGG are here to support those at the heart of Australia’s live scene, providing the tools, exposure, and industry insight you need to thrive in the next era of music promotion.
Want to boost your gig, promote your music, or stay up to date with industry shifts?
Join Australia’s Biggest Gig Guide today.
Promote ethically, perform proudly, and let your sound be heard.